Web pages may contain an electronic file called a web beacon, that allows a web site to count users who have visited that page or to access certain cookies. MakingITclear, Inc. (“MakingITclear”) uses web beacons in the following ways:
Within the MakingITclear Web Site
- MakingITclear sometimes uses web beacons within the MakingITclear web site in order to count users and to recognize users by accessing MakingITclear cookies.
- Being able to access MakingITclear cookies allows us to personalize your experience when you visit the MakingITclear web site.
- MakingITclear’s practice is to include web beacons in HTML-formatted email messages (messages that include graphics) that MakingITclear sends in order to determine which email messages were opened and to note whether a message was acted upon.
In general, any file served as part of a web page, including an ad banner, can act as a web beacon. MakingITclear may also include web beacons from other companies within pages served by MakingITclear so that MakingITclear’s advertisers may receive auditing, research and reporting.