Posts tagged as:

marketing

In 2006 I wrote an article explaining a recommended sales approach for selling to a CIO. The article has been available as a downloadable PDF file since that time, but I thought it might be a good idea to have the text of that article available directly on my blog as well. And after my [...]

{ Comments on this entry are closed }

Want to deceive people?  Here’s how the professionals do it: 1. Do a survey and use a biased sample population People focus on the survey result and seldom pay attention to information about your sample population.  So feel free to bias your result by surveying people you know will answer the way you want. Want [...]

{ Comments on this entry are closed }

You’re trying to get a new project approved, and you’re having trouble. Or you’re trying to get an employee to do things your way, and the employee keeps fighting you. Both these situations are disagreements, and the process to deal with them is similar. Why Do We Disagree? Let’s start with individual disagreements. When two [...]

{ Comments on this entry are closed }

I was having dinner with a CIO who had retired after a long and distinguished career. The conversation had been mostly small talk, but suddenly a thought occurred to him, and he sat up straight in his chair. “Why is it,” he asked vehemently, “that CIOs have to work so much harder than every other [...]

{ Comments on this entry are closed }

According to popular fiction, “playing hard to get” is a strategy sometimes used by women to snare a man. It makes the assumption that men want something more when they can’t have it, so if a woman acts like she’s not interested in a man, it makes the man more interested in her. I have [...]

{ Comments on this entry are closed }

5 Approaches to Software Strategy

by Harwell on February 13, 2007

in IT,Strategy

I recently visited a potential client company who wants help in setting strategy for its licensed software products. In the last few years I’ve mostly helped companies with IT strategy, so I had to think back to my product development days and consider the differences between IT strategy and software product strategy. And in doing [...]

{ Comments on this entry are closed }

A few weeks ago there was an article in an Atlanta newspaper about George Kelling, the author of the book, Fixing Broken Windows: Restoring Order and Reducing Crime in Our Communities. Dr. Kelling has been called “the man who helped Rudy Giuliani turn around New York City” by refocusing some of the city’s priorities. As [...]

{ Comments on this entry are closed }