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How to Sell to a CIO

In 2006 I wrote an article explaining a recommended sales approach for selling to a CIO. The article has been available as a downloadable PDF file since that time, but I thought it might be a good idea to have the text of that article available directly on my blog as well. And after my […] Read More

The Secrets of Convincing a CIO to Buy Your Products & Services What surprising hot buttons do CIO’s have? What can I do to guarantee a meeting with a CIO? How do I ensure an initial sale to a CIO? How do I ensure add-on sales? You probably already know how difficult it is to […] Read More

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